P3: Understand the work of UK bands/artists, and how they promote themselves

Trash Boat have released one EP and one full length album under Hopeless Records with both being available at all major music music outlets. They have headlined promotional UK/EU tours for both releases and have supported larger bands in America and other countries where they are not known. They have also played at many popular UK festivals including Slam Dunk, and Reading/Leeds which is helpful in terms of exposure to potential fans and larger promoters. Their debut album was praised by popular music press companies including Alternative Press who have compared them to already well established bands in their genre.
Their first single from their debut album featured Dan Campbell from a very well known American band called The Wonder Years. 

 This is the poster for their UK tour after the release of their debut album, it features the artwork from the front cover of the record. Most of these dates sold out and the venue for the London show upgraded to a higher capacity due to ticket demand.

On the release date of their debut album, they played a free acoustic show and signing at independent music store Banquet Records in Kingston upon Thames. Free events are a good way to promote a band as people that don't already listen to them will find an event like this appealing because they dont really lose anything by attending them and more often than not, they will enjoy the show and potential start buying the bands music.

Since the release of their full length album, they have been invited for interviews with a few online magazines. below are some examples of this. Interviews are a reach way to reach a wider audience as most of the time, the platform that is doing the interview will have a larger following than the band itself and therefore, it gets their name across to a lot more people. It can also give a good insight into what the band are like as people which (if they are likeable) can entice more people to try out their music.

The members of the band also often post in the UK Pop Punk group on Facebook which is a direct link to fans and keeps them connected. The fact that it is the individual members themselve posting rather than just seeing a post on the band's social media accounts can be more appealing to new potential fans as it makes the band seem more down to earth. Because this group isn't an official company, everything posted in it is quite informal so their style of language is pretty casual which again will make them appear more down to earth and enable fans to relate to them.

They also have accounts on all the main social media platforms enabling them to post directly to their fans. This is a very standard way of promoting themselves as pretty much all artists will have some form of a social media account. These days everything is done on the internet and posting on Facebook, Twitter etc is the fastest way to connect with their fans and get any news across. Their accounts will be suggested to any users that follow a band of a similar genre which gets their name known to potential fans for free.